Expedia asked for an office that supported its vision of a future workplace driven by technology and hybrid working, in a market a long way from its Seattle headquarters — which meant the design had to satisfy a global brand team reviewing remotely while also working for the local team who would occupy the space every day.
The design introduced arch-type volumes and partitions that zone the floor into distinct areas for different modes of work, moving between collaborative and individual settings without hard corridors, while Expedia's iconic yellow-and-black color scheme was carried through the entire space to keep the office visually consistent with the brand's other global locations.
Taking a US brand's global guidelines and delivering them faithfully in another country's construction system is the same translation problem we solve for overseas brands entering the US — the direction of travel is reversed, but the discipline of holding a global standard through a local supply chain and a local code environment is identical.
This project was delivered in Australia by the Inscape group, the established commercial construction group behind Inscape Retail Projects. It is published here as evidence of the group's brand-environment delivery discipline; US programs are delivered by the US operating entity, as on the Cullen Jewellery rollout.
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